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Communications, creative and digital
Communications, creative and digital solutions for governments and businesses including community engagement, design, research, data and software development.
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Communications, creative and digital
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Explore Advisory and management consultingCommunications, creative and digital solutions for governments and businesses including community engagement, design, research, data and software development.
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We define, design and manage projects that create shared value to a complex, urbanising and resource-scarce world.
Brilliant minds finding solutions to complex problems, made easy to understand. Making complex easy.
For hundreds of years, cities have responded to pandemics. From the Black Death to Ebola, cities have always responded – for good or worse – to sickness.
Australia
Our continual tinkering with urban spaces is ever-evolving. Cities work because of the economies of scale and infrastructure benefits that provide for so many citizens simultaneously, and it’s been this way for a few decades.
As our cities have grown, we have made decisions, with good intention, to ensure liveable and thriving communities. Before March 2020, my train journey to work from Parramatta to Town Hall was 25 minutes. I put on nice clothes (and sometimes heels) and was among thousands of people on the western line doing the round trip daily.
These things that work well in good times have changed overnight, and we saw empty airports and city streets. There are things that made cities great, that allowed as many people as possible to live, work and play, that may no longer be relevant.
Jack Shenker recently wrote about how “pandemics have always shaped cities”, and cities designed after coronavirus could radically change forever.
“One of the most pressing questions that urban planners will face is the apparent tension between densification – the push towards cities becoming more concentrated, which is seen as essential to improving environmental sustainability – and disaggregation, the separating out of populations, which is one of the key tools currently being used to hold back infection transmission,” he writes.
In another recent article, researchers Silvia Tavares and Nicolas Stevens highlighted how good urban planners should be helping to fight infections by maximising sunlight and ventilation, allowing for microclimates and wide-open spaces.
It’s not all gloomy – The University of New South Wales (UNSW) released a thought piece about the rediscovery of the 20-minute neighbourhood, through the eyes of Professor Linda Corkery. We are on the precipice of living in a time where the benefits of living and working close to home with walkable and bikeable services, and less car usage.
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We have always used research to understand communities, but coronavirus has challenged everything about the way we conduct research. Some city centres are deserted. Public spaces are now used in very different ways. A mass exodus from Sydney is rumoured to be on the cards.
Although the data is yet to emerge on who is making the shift, many people are trying it out. Brigid Delaney wrote an excellent article about the lack of research tracking shift out of cities to regional areas – traditionally sought during economic downturns – but there’s highly visible hashtags and Instagram audiences ripe for the pickings.
I’ve heard of some highly skilled workers seeing this as an opportunity to leave the city. They’re looking to properties in the Southern Highlands. My friend who runs the family farm in regional NSW had continual visitors for five weeks.
When I worked in regional Australia, the elusive holy grail was to attract skilled young people to contribute to communities growth and development. This means working remotely and living regionally, may finally be a viable option for many people – young people especially.
Market and social researchers have shared how difficult it is to get people’s attention – even with lucrative incentives – early in the pandemic. People are distracted (and now back into level three lockdown if you’re in Melbourne). They are home schooling, working out a new routine, trying to do a million things, through lockdown.
Next Gen Engagement completed recent research about post-coronavirus engagement with communities about infrastructure. The financial pressure and economic hardships experienced by people means they are laser-focused on land acquisition and energy pricing.
There are now even greater expectations of government intervention in times of crisis, as Sara Bice and Kirsty O’Connell write: “as much as Australia is eager to get back to life as normal, infrastructure projects and policymakers will be engaging with individuals and communities who have gone through unprecedented changes and who are likely to be under ongoing pressure.”
We’re still fighting for our community’s attention and to have their say on issues that impact them. They’re stressed and sometimes we don’t know how to reach them.
Given the changes that are happening so fast, as a consultant experienced in stakeholder and community engagement, here are my top four thoughts on how we can harness the changes to our cities, and bring our communities on the journey, for good.
People in our communities are already unsettled, they might already be suffering job losses, health issues or financial stress. Now more than ever, we need good minds, good communicators, empathy, open and honest discussions and a customer-focused approach.